Jacob Wilhelmi, founder of Alwayseldom Productions (and my brother) wanted a mark and identity system to use in conjuncture with his film projects. He wanted a serious, classic look that allowed for a variety of genres. The Mark is typeset in Goudy Modern MT, chosen for its balance between characters (a less-busy W and an airy M) as well as its classic styled serifs that aren’t too thin for the screen. The section mark Icon is modified from Hoefler Text, chosen for its beautiful form, adequate spine for my requirements, and its cohesion with Goudy Modern MT.
Client: Alwayseldom Productions